What to post on your Google Business Profile as a tradesperson

Google Business Profile posts are short updates that appear on your profile in Google Search and Google Maps. Each one can have a photo, up to 1,500 characters of text, and a button such as Call now, Book or Learn more.

There are a few types. For most trades, Updates (general news and recent jobs) and Offers (a deal with dates) are the two worth using.

When someone searches for a plumber or electrician near them, they usually compare two or three profiles before they call. A profile with recent posts and real job photos looks active. One with nothing since it was set up looks like it might not be answered.

Google hasn't said that posts directly push you up the rankings. But it does recommend keeping your profile complete and up to date, and posts are the easiest way to show customers you're current.

1. A job you've just finished. One good photo, what you did, and the town or area. "Full rewire finished in Headingley this week."
2. A before and after. Two photos side by side do more selling than any sentence.
3. A seasonal reminder. Boiler services in autumn, gutter clearing after storms, garden lighting in spring.
4. An offer. Use the Offer post type with start and end dates, for example a fixed-price service for bookings this month.
5. An answer to a common question. "Why does my boiler keep losing pressure?" Answer it in a few lines.
6. Meet the team. A photo of you or your van, how long you've been trading and where you cover.
7. A new service. Started fitting EV chargers or heat pumps? Say so, with a photo of the first one.
8. A customer review. Quote a recent review (first name and area only) and thank them.
9. Your qualifications. Gas Safe, NICEIC, TrustMark, insurance. Customers want to see them.
10. Availability. "We've got slots free next week in the Bristol area." Simple, and it gets calls.

• Lead with what the customer cares about: the problem you fixed, not the parts you used
• Mention the town or area. It tells customers you're local and gives Google a useful signal
• Use your own photos, not stock images. Real vans, real jobs, real mess cleaned up
• Keep it short. A few sentences is plenty, even though you're allowed 1,500 characters
• Add a button, usually Call now or Book

• Putting your phone number in the post text. Google can reject posts that include one, so use the Call now button instead
• Copying the same post every week. Customers notice, and it looks automated
• Stock photos or images with lots of text on them
• Links to other websites that aren't yours
• Posting a burst of five in one day and then nothing for three months

Once a week is a good rhythm for most trades. It keeps your profile looking current without being a chore. Consistency matters more than volume: four decent posts a month beats twelve one week and none the next.

If even that is one job too many, it's what we do. Our Standard plan includes four Google Business updates a month written for your trade, and on Pro we post them for you.